Case study · Marketplace & domain trading

Building Domains By Owner, a commission-free marketplace where domain buyers and sellers deal directly.

How we designed and built a subscription-based domain marketplace: buy and sell flows, auctions, three seller plans and a suite of more than 28 SEO tools, with no broker in the middle.

Domains By Owner website
Domains By Owner · Marketplace
  • Domains listed
    2K

    “Total Domain” figure shown on the site (2,000)

  • Users
    25K

    “Total User” figure shown on the site (25,000)

  • SEO tools
    28+

    Tools for YouTube, websites, tracking and text analysis

  • Seller plans
    3

    Bronze, Silver and Gold, monthly or yearly

At a glance

Client / partner
Domains By Owner
Industry
Marketplace · Domain trading
Services offered
  • Web application development
  • Marketplace UX
  • Subscription plans
  • SEO tools suite
Tech stack used
  • Custom web app
  • Domain listings
  • Auctions
  • Subscription plans
  • Tawk.to live chat
  • Google Analytics

Domains By Owner (domainsbyowner.com) is a subscription-based domain marketplace. Buyers and sellers connect directly, negotiate freely and keep full control of every transaction, with no commission.

Zemotify designed and built the platform: browsing and domain detail pages, buy and sell flows, auction listings, seller plans and dashboards, a suite of SEO and web tools, a blog and email alerts for new listings.

Introduction

Buying or selling a domain usually means a broker, a commission and a slow back-and-forth. Independent owners and investors often lose margin to the middleman.

Domains By Owner removes the middleman: sellers pay a simple subscription to list, buyers contact them directly, and both sides negotiate on their own terms.

The platform had to feel trustworthy for high-value domains, make listing quick for sellers with one domain or a whole portfolio, and give buyers good reasons to browse.

The challenges

A marketplace without brokers has to do the broker’s job in its design:

  1. Two audiences, one marketplace

    Buyers want to browse and make contact; sellers want to list and manage. Both journeys had to start from the first screen.

  2. Trust without a broker

    With no middleman, the platform itself had to signal credibility for domains worth thousands of dollars.

  3. Plans for every seller

    Owners with one domain and investors with portfolios needed plans that fit, from a single listing to bulk.

  4. Keeping buyers browsing

    New listings, auctions ending soon and top-rated domains needed to surface on their own.

  5. Value beyond listings

    SEO and web tools give domain owners and site builders reasons to return between deals.

The approach

We built Domains By Owner as a focused marketplace web application, organised around the two things people come to do, buy and sell:

Buy and sell, up front

The hero states the promise, buy and sell domains without brokers, with Buy Domain and Sell Domain buttons side by side.

Live marketplace panels

New Domains, Auction Ending Soon and High Rated Domains panels show prices and keep the home page fresh.

Clear seller plans

Bronze, Silver and Gold plans, monthly or yearly, list one, three or five domains, with bulk plans for portfolio sellers.

A built-in SEO toolkit

More than 28 SEO tools for YouTube, website management, tracking and text analysis sit alongside the marketplace.

Platform blueprint

The marketplace behind every deal

How Domains By Owner connects domain buyers and sellers directly.

  • Search & Browse

    Search and detail pages for every domain.

  • Auctions

    Time-limited auctions with an “ending soon” view.

  • Direct Contact

    Buyers and sellers talk and negotiate with no broker.

  • Seller Plans

    Bronze, Silver and Gold, monthly or yearly.

  • SEO Tools

    More than 28 tools for sites, video and text.

  • Alerts & Support

    Email alerts for new listings and live chat.

Content that builds confidence

Testimonials, FAQs and a blog answer the questions buyers and sellers have before they commit.

The outcome

What the live site delivers today. Figures are facts stated on domainsbyowner.com, not measured results:

  • No middleman: buyers and sellers connect, negotiate and transact directly, with no commission.

  • Plans that scale: from one listed domain on Bronze to five on Gold, plus bulk plans.

  • A marketplace that stays fresh: new listings, auctions ending soon and high-rated domains on the home page.

  • More reasons to return: over 28 SEO tools, a blog and email alerts for new listings.

  • 2,000

    Domains listed, as shown on the site

  • 25,000

    Users, as shown on the site

  • 28+

    SEO tools built in

Technology used

The stack and tools as they appear on the live site:

PlatformCustom web application
MarketplaceDomain listings, detail pages and auctions
PlansBronze, Silver and Gold subscriptions, plus bulk plans
Tools28+ SEO and web tools
SupportTawk.to live chat and email alerts for new listings
AnalyticsGoogle Analytics

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