At a glance
- Client / partner
- Shield Funding
- Industry
- FinTech · Business lending
- Services offered
- Web design & development
- Conversion-focused UX
- Application flows
- Content & resource pages
- Tech stack used
- WordPress
- Custom theme
- Online application
- Trustpilot widgets
- BBB badge
- Loan calculator
Shield Funding, a brand of Ascendancy Corp., matches small and medium-sized U.S. businesses with direct lenders for fast funding, often the same day. Its site states 50,000+ businesses funded since 2008.
Zemotify designed and built the website that carries that promise: plain-language product pages, a simple Apply Now path, and trust signals from Trustpilot and the BBB woven through the journey.
Introduction
Business owners who need capital quickly are wary. They compare lenders, read reviews and leave the moment a process looks slow or unclear.
Shield Funding offers six kinds of funding, from merchant cash advances to payroll loans, with approval based on a one-page form and four months of bank statements. The website had to make that simplicity obvious within seconds.
The goal was a site that explains each product plainly, proves credibility early and moves qualified businesses into the application.
The challenges
In alternative lending, the website has to answer doubts before they become exits:
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Six products, one decision
Applicants needed to understand the difference between a merchant cash advance, a short-term loan and working capital without reading fine print.
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Trust from the first screen
Credibility decides whether someone applies. Reviews, ratings and press needed to be visible early, not buried.
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A process that feels as fast as it is
Same-day funding is the promise. The steps and the paperwork had to read as quick and certain.
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Clear eligibility
Owners need to know at once whether they qualify: at least 4 months in business and $10,000 in monthly revenue.
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More than one way in
Some owners apply online; others want to talk first. Both paths had to be one click away.
The approach
We structured the site as a short, confident path from “which funding fits me?” to “apply now”:
A hero built around speed
The first screen leads with same-day funding, an Apply Now button, and Trustpilot and BBB badges side by side.
Three steps, stated plainly
Getting a business loan is shown as Apply, Approval and Get Funded, with the paperwork named up front: a one-page form and four months of bank statements.
Product choice made simple
A “choose which small business loan is right for you” section introduces each product, backed by a comparison of Shield Funding against banks and other platforms.
Proof at every scroll
Trustpilot reviews, press mentions and customer success stories sit between the product sections, answering doubts where they come up.
The path from visitor to applicant
How the site moves a business owner from research to an application.
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Apply Now Form
An online application reachable from every page.
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Three-Step Process
Apply, approval and funding explained up front.
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Product Pages
Six funding products, each in plain language.
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Comparison Table
Shield Funding vs. banks and other platforms.
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Reviews & Badges
Trustpilot, BBB and press logos as social proof.
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Call or Apply
A phone line alongside the online application.
Resources that answer questions
A business loan calculator, guides to loan types and industries served, a blog and an FAQ help owners research before they commit.
The outcome
What the live site delivers today. Figures are facts stated on shieldfunding.com, not measured results:
Clear product choice: six funding options presented side by side, with a comparison against banks.
A visible, short path: three steps from application to funding, with requirements stated up front.
Credibility in view: a 4.9 TrustScore from 899+ reviews, an A+ BBB rating and press mentions on the page.
Research tools built in: loan calculator, loan-type guides, industries served, blog and FAQ.
- 6
Funding products presented
- 3
Steps from application to funding
- 4.9
Trustpilot TrustScore shown on the site
Technology used
The stack and tools as they appear on the live site:
| Platform | WordPress with a custom theme |
|---|---|
| Applications | Online Apply Now form plus a phone line |
| Trust | Trustpilot review widgets, BBB rating, press logos |
| Tools | Business loan calculator |
| Content | Loan-type guides, industries served, blog, FAQ and reviews pages |
